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Franchise Secrets Podcast


May 8, 2019

Franchising veteran Joe Mathews can see into the future. At least that would help explain why he knows so much about where franchisors are headed…

As just the 40th employee at Subway, Joe played a key role in the rapid expansion of the restaurant from 400 locations to 3,000 in only 3 years! His tremendous success, both at Subway and beyond, has earned him credibility as one of the prominent thought leaders in franchising.

In part 2 of this interview, Joe and I talk about all about franchisors - what makes a good one, what makes a bad one, and the value they should be providing their franchisees.

What we talk about:

  • Why leadership trumps industry
  • When franchisees break the rules
  • Royalties are not rent
  • The entrepreneurial myth
  • Where franchisors should be spending time
  • What private equity cares about
  • The Secret of Anticipation

What we mention:

  • Street Smart Franchising, by Joe Mathews
  • Iconic Franchising, by Joe Mathews (coming soon)
  • Subway
  • Blimpie
  • McDonald’s
  • 7-11
  • Five Guys
  • Dunkin’ Donuts
  • Fred Deluca
  • Ray Kroc
  • William Rosenberg
  • Elon Musk
  • The Entrepreneur’s Source
  • Franchise Performance Group
  • FranData
  • FranConnect